As November progresses, I start to think
about hotlines. Each year before Thanksgiving, Butterball launches their Turkey
Hotline for people to call in with their turkey questions and issues. I have never called this hotline and hope to
never need to, but realize that if this service is provided year after year,
that there is a demand for turkey advice. There are other hotlines out
there. There are social service based
hotlines for suicide prevention, to get help with various additions, and
hotlines to get referrals to services.
All of these things are needed and
demanded. Even in the age of the internet, there is still a need for the
telephone. The reason is that in a time of need, whether that be turkey or
lifesaving, there is a need to reach out to a person. A real person and say to
that person “Can you help me?”
Now back to the land of workforce
development. There are some customers of the workforce system that need this
same kind of service. Everyone in
workforce development has had a customer like this. This is the customer that
calls and engages in long, detailed, conversations. Rather than wanting to come
in for an appointment, this person would rather tell their tales and engage you
via the telephone. Some workforce
development professionals would rather meet in person and is frustrated by the
customer that uses you like a hotline.
The key to not being a workforce
development hotline is to find a balance between the two. It is important to
encourage your job seekers to contact you for information and to work though
job seeking problems. Rather than be the hotline only, tie those conversations
to the face to face appointments. At the next in person appointment, follow up
on the conversation that was had on the telephone. Encourage the job seeker to come more
frequently for appointments whenever possible, so that the job seeker knows
that the support for him is available and consistent.
While providing all this support to job
seekers, it is important that as a workforce development professional, you are
also being supported. If you find that you have a job seeker that is unusually
dependent on long telephone problem-solving conversations, make sure your
manager is aware of the service you are providing via telephone. Note these
conversations on your calendar and brainstorm with your manager and peers ways
to deal with the hotline customer.
I can be reached by email at kcirincione@gmail.com; on Linked In at www.linkedin.com/in/karenjcirincione; or
Twitter @kcirincione. ~ Karen Cirincione
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