Workforce development professionals believe that determining the motivation of a job seeking customer will assist with goal achievement. In the heads of professionals, this translates to the reason a person will become employed. A person will get a job because of the internal satisfaction associated with work or the tangible items that can be purchased with money earned from work. Unfortunately, the above is a fairy tale for many. There is something missing from the theory and it is the imaginary elephant in the room that is not discussed. The missing link is that not all job seeking customers of a workforce program actually want to work. The word “work” is harsh sounding word. Our brains have images and feelings associated with the word “work” and the majority are negative. The opposite of work is play. Our brains have positive images and feelings associated with the word “play.” The images are associated with fun, entertainment, and ...