KCSpeaks

Anyone that is new to workforce development will have to learn the language of the system. There are multiple languages in workforce development. The official terminology written in the laws that govern workforce development programs may be the standard language, but each state and local area has a dialect of the language for its programs. One of the big differences that can vary from state to state or even program within that state is the name that we call the people that use the services.   In workforce development, the people that use our services are job seekers. Regardless of their status of youth, older worker, dislocated worker, TANF program, income eligible individual, eligible veteran or spouse, each person that comes to a workforce development program are job seekers. Why do we have so many names for the most basic of terminology? If job seekers are the life-blood of the workforce development system, why do we just not call them “job seekers?”   In my...

If anyone thinks career branding is a trend, they are living in the job search past.   Career Branding is the thing in the 21 st century job market that distinguishes one job seeker from another or it tells employers why one Administrative Assistant, Business Analyst, Banker, or Underwater Basket Weaver is better than another. Definitions aside, career branding is important to a job search and every expert and in the career coaching, counseling, and workforce development business has an idea on how to best do it. Just like all the above people that have ideas on career branding, I do too. I think that there are key things that you can do to stand out from the other candidates, but this post is not about how to career brand yourself, it is more of a what not to do in career branding.   For workforce development professionals in reader land, below are the red flags of a career branding gone wrong.     Commercial for what? – Have you ever seen a commercial a...