I was working with a job seeker whom was extremely frustrated. Many of her frustrations were due to her circumstances. This woman had never found it so difficult to land employment before in her life. She was 55+ years old, too young to retire, and considered to be too old in many employers’ eyes. Having been a hard worker her entire life, she could not understand her prolonged period of unemployment and how it was not enough to just tell an employer how badly she wanted a job. During our conversation, I discovered that her method in selling herself to employers dated her to the past tense. I gave her some information with many of the tips and tricks of the trade, but I could tell that she was fearful of changing her ways. She did not really understand why her résumé format needed an upgrade and why she needed to take advantage of networking opportunities. That’s when I told her to be a hamburger. Not just any hamburger, but THE hamburger of an employer’s desires. The ...