Lately everyone in workforce development has collectively lost their minds and decided to jump on the magic fun bus of renaming the duck. Ever since the President of the United States decided to call the now named “One-Stop Career Center” an “American Job Center,” people have abandoned all rational thoughts, stopped in their tracks, and started calling the duck the American Job Center. Do I have a problem with updating and rebranding? No, but am I sure that we are actually doing ourselves a favor with Duck 2.0? No. The reason is that I think that the change happened overnight. It seems like a new trend. Everyone wants to be part of the American Job Center thing the way that everyone wants the newest “Iproduct.” What was wrong with the old duck? Was the “One Stop Career Center” broken? I’m not sure. How about taking it and making it better? When boxed macaroni and cheese seems boring, do manufacturers start calling it something else? No, they change...