In workforce development, it is commonly asked of that we review résumés, but how do you do this? How do you know what to look for? How do you know if a résumé is good or not? This post will address how to critique a résumé for a customer. First, it's not about being "good" or "looking good." Those terms are how general job seekers think. When working with customers avoid the word "good" when reviewing a résumé. It is not specific enough. Let's first look at the goal of the résumé. The résumé is a marketing tool designed to sell a job seeker to an employer. Therefore it is a marketing tool. It is a marketing tool the way billboards on the side of the highway are. In the same manner that the fast food chains want to make their hamburgers look delicious, meaty, and full of toppings (all that you can distinctly see), a job seeker wants to do the same thing with his résumé. The goal of the résumé is to get sell a job seeker, so that he can get a...